Shayna Rector Bleeker is a strategic advisor and clean mobility entrepreneur with over 20 years of experience working across the public and private sectors to advance energy transitions. In this ‘decade of do’ she is focussed on accelerating the shift to zero-emissions freight. With a background spanning multinational corporations, start-ups, and city government, Shayna brings a deep understanding of how cities can act as catalysts for clean transportation and climate action. 

She co-founded 7Gen, a Canadian start-up accelerating the deployment of electric medium- and heavy-duty vehicles, where she led customer strategy, government partnerships, and industry collaborations such as with the CALSTART Drive to Zero initiative, North American Clean Freight Efficiency (NACFE) and Electric Mobility Canada. Her earlier work with Shell included leading global media and sustainability partnerships. 

Shayna holds an MBA from the Rotterdam School of Management and lives in Vancouver, Canada from where she continues to champion practical, scalable solutions that enable businesses and cities to take action and drive climate progress.

Her motto: ‘Leave it better than you found it.’