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Everything Electric VANCOUVER

VANCOUVER CONVENTION CENTRE
SEPTEMBER 5TH – 7TH, 2025


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Robert Safrata

Robert Safrata

CEO, Fuse Power Management

Rob is an entrepreneur, environmental leader, and Olympian with a passion for triple-bottom-line management. He’s known for demonstrating how focusing on people and the planet can drive both financial success and sustainability. The Globe and Mail recognized him as “...perhaps the greenest CEO in Canada” for his unwavering commitment to environmental stewardship and social responsibility.

As the owner of Novex Couriers, a B Corp and the first carbon-neutral courier in North America with a 100% ULEV fleet, Rob leads by example. He previously owned Westcoast Sightseeing, an award-winning tour bus company. Rob is driven by the philosophy of acquiring “dirty” companies and transforming them into sustainable, purpose-driven leaders in their industries. He thrives on collaborating with and learning from others who share his mission to create positive, lasting change.

Fuse turns EV fleets into AI-enabled energy systems, cutting emissions, generating revenue, and transforming both the grid and transportation. Fuse is building the practical case for vehicle-to-everything (V2X) in North America, backed by proven testing and real-world deployment opportunities. With a focus on clean, affordable, and reliable energy, Fuse is accelerating the transition to zero-emissions electricity through scalable, intelligent infrastructure.

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